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Now it is the end of 2024, there are 6 trends of flexible packaging development. In this article we will talk about one by one.
In recent years, with the increasing awareness of environmental protection, sustainable packaging has become a major trend in the food industry. This type of packaging not only reduces the environmental damage caused by traditional plastic packaging, but also brings many practical benefits to enterprises.
As Longdapac believes, compostable packaging and recyclable packaging have broad application prospects. Compared with conventional flexible packaging, it can not only be reused and reduce packaging waste, but also minimize environmental damage.
Nostalgia has always been one of the main themes of packaging innovation, particularly evident in 2024. Whether it’s the Tiki bar culture of the 1960s, the metallic style of the 1980s, the “Kill Mate” style of the 1990s, or the Y2K aesthetics of the 2000s, nostalgic styles are becoming more diverse.
The most obvious manifestation of this style is undoubtedly alcoholic beverages led by beer
The packaging launched by Lake Hour this year is full of nostalgic and elegant 80s beer cans. The aluminum can packaging harmoniously blends the cream color on the top and the color on the bottom, accompanied by the brand’s logo bold serif font, full of vintage beauty. By displaying different colors at the bottom, the packaging resonates with the flavor characteristics of the beverage, perfectly reflecting a relaxed atmosphere.
Clever text design can make packaging design “win by surprise”. Recently, people seem to have started to like round and large fonts. This design is both simple and nostalgic. For example, this year BrandOpus designed a new logo for Jell-0 jelly under Kraft Heinz, marking the first logo update for Jell-0 in a decade. This new logo adopts a bold and playful font combined with dark white shadows, and the more rounded font also matches the Q-pop feature of jelly products. Placed in a prominent position on the packaging, it does not take 3 seconds, but only 1 second to make consumers stare at it, creating a favorable impression and converting it into a desire to purchase.
Recently, more and more brands tend to not use patterns or product images on packaging, but instead use pure text.
Unlike complex painting and text design, simple geometric patterns always have a minimalist yet exquisite beauty, whether it is the application of lines or geometric shapes. This style has become increasingly evident in packaging in recent years.
Italian cocktail brand Robilant welcomes its first bottle update in a decade. The new bottle design is elegant, with vertical embossing on the glass body, bold font on the blue label, and added thread and relief details.
This year, the Paris water brand collaborated with French designer Phillipe Starck to launch a limited edition threaded packaging bottle. Added embossed patterns on the classic packaging. The bottle retains the classic shape of Parisian water, but adds visual dimension through a series of horizontal ridges that pass through the bottle, forming circles of threads and grooves, adding depth and elegance to the packaging of Parisian water.
Due to the rapid development of artificial intelligence technology and media platforms mainly based on Tik Tok, the visual aesthetic “Hipness Purge” that emerged in the 2000s has now returned to people’s vision. The characteristics of “Fashion Purgatory” are casual painting, satirical tone, and quaint retro atmosphere, accompanied by some handmade feeling, which looks like the visual effects in movies.
The Fruity Coffee series packaging endows fruits with personality. They personified fruits to showcase their juicy and sweet charm. The packaging shown in the picture looks vibrant, quirky and playful, inspired by fruit stall patterns and Asian gift giving culture, often evoking memories of daily life.
Reverse marketing is a way for brands to stand out in highly competitive fields and gain a lot of attention, especially on social media.
The bottled water brand Liquid Death is a typical reverse marketing brand aimed at eliminating disposable plastic water bottles in the world by providing aluminum can alternatives. Their aluminum can products are completely different from traditional brands, incorporating interesting elements such as music, satire, art, absurd humor, and comedy sketches in their design. The can is filled with heavy metal, punk and other “heavy taste” visual elements, and there is also a similar style illustration hidden at the bottom of the packaging. Nowadays, the skull has become the iconic pattern of the brand.
The “non-traditional personality” of Liquid Death is also reflected in marketing planning. Their advertising short films feature elements of punk and post apocalyptic styles, and their first ad received nearly five million views after its release. This unique packaging design and bizarre visuals in advertisements firmly bind Liquid Death to “reverse marketing” and a group of “unconventional” consumers.
In 2020, Liquid Death also turned the malicious comments it received online into songs and released an album called ‘Greatest Hates’, which is a death metal, punk rock style music album.
Flexible Packaging design is full of subjective preferences. Each trend mentioned above can only cater to a small portion of consumers. It is precisely the niche that has a leading role and the possibility of gaining popularity.
Packaging design is becoming a new productivity!